![]() ![]() One of the cruise line's many sponsorship components includes integration with Oregon State's Away Game Tailgate campaigns during the regular football season. Holland America Line's sponsorship will be publicized across official radio, on-site activations and digital/social media channels during the Beavers' three sport seasons. "We are excited to make memorable moments for fans with a variety of initiatives throughout the year, and we look forward to growing our presence within the Beavs' spirited community." "Our Oregon State University partnership gives us the unique opportunity to reach fans who are within driving distance to our Seattle or Vancouver homeports for our Alaska cruises, with Portland being a prominent hub for fans and alumni," said Kacy Cole, Holland America Line's vice president of marketing and e-commerce. ![]() Portland, Oregon is one of Holland America Line's top three markets in the Pacific Northwest, and the sponsorship enables the cruise line to reach all Beaver fans throughout the athletic seasons. The new relationship bolsters visibility among college sports fans statewide and in Portland, an important cruise market for the premium brand. – In a multi-year agreement, Holland America Line has signed on as an official sponsor of the Oregon State Beavers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |